UX as a business differentiator

UX is a powerful tool to create a business different from the competition

By MFG Labs
User experience (UX) is a key factor when creating a data product. It's even more important to know how to use to differentiate from the competition. Watch the explanation from Orianne Trouillet, head of design

In October took place the Jahia Day, a show dedicated to sharing client cases and experiences, functional use cases and live coding sessions. Orianne Trouillet, our Head of Design took this opportunity to share her expertise on using UX as a business differentiator.

With more than 20 years of experience in designing omni channel experiences, and helping large companies and institutions embrace the digital transformation, in France and abroad, Orianne Trouillet brought her customer centric vision to support corporate business strategies.

You can watch her talk here, in french.

Orianne Trouillet is also Head of Design and Experience at ekino, our sister company specialised in digital transformation.

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