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Innovation
Charles Darwin et les API
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Graph
Conversations #OpenData
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Innovation
Data Marketing
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Mean Field Games

Pedestrian crowds as large games
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Big Data
Commerce & Big Data
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Design
Responsive Design, et après ?
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Innovation
It's raining Data
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Palme d'or pour Cinémur
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Social Media

The Twitter Wall Of Fame
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The (New) Facebook Era
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Big Data

How does data scale?
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Live from f8: get ready for the new Open Graph
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Cinémur : partagez en temps réel sur Facebook
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MFG Labs devient Facebook Preferred Marketing Developer
Game of Thrones launches its new Facebook app with Cinémur
Cinémur partners with Warner Bros. France to launch a brand new, beautiful app for their Game of Thrones’s french Facebook timeline.
Season two of the popular tv show has just started in the US and we are taking advantage of the recent launch of Facebook Timeline for pages to take the social experience to the next level.
The Game of Thrones’s app first works like a Welcome tab, where Facebook users can have a quick overview of the show, with the synopsis, pictures and trailers.
Pressing the like button is not required to access the app, because we don’t like forcing people to subscribe to the page if they don’t want to.
A new social experience
Think about the last TV show that you enjoyed… There is a high likelihood that it was recommended to you by a friend.
We believe that movies & tv are social, so we brought Cinémur’s technology to this app to let fans engage with Game of Thrones.
After connecting with Facebook, the app lets fans interact with the show without any friction i.e. whether they want to watch it or play a trailer, it will be added to their timeline, creating more opportunities for their friends to find about Game of Thrones.
The app embeds a filtered newsfeed around the show, so fans can also find out who’s enjoying the show among their friends. Nifty, right?
To reward true fans who engage with the show, Warner Bros. France provides exclusive videos only available on Facebook.
If you wanted to know more about the complexity of the Seven Kingdoms, George R.R. Martin (autor of the novels) will explain it all to you.

